IKEA X Animal Crossing
Most of Animal Crossing is just interior decorating for the house you wish you lived in. So we thought, what if IKEA helped those gamers bring their virtual dream pads to life?
IN-GAME EVENT INTRODUCTION
During the month of September, Animal Crossing players will be greeted by Isabelle with an invitation to our event.
IN-GAME EVENT
Players will head to Harv’s Island to participate and create their own room designs.
Sponsored ads on Pinterest will let Animal Crossing players know about the upcoming event.
TWITTER SUBMISSION
After completing their rooms, players can share their designs on Twitter, where the best will be made into real furniture sets sold by IKEA.
IN-GAME REWARD
Players will also receive a reward for participating: their very own IKEA uniform.
IKEA CATALOG
Players’ designs will be featured in IKEA’s 2021 catalog.
Players’ designs will be featured in IKEA’s 2020 catalog.
IKEA WEBSITE BANNER
IKEA SHOWROOMS
Showrooms will have a villager-style makeover, showcasing our participants’ designs.
AD: Jess Scott