
OREO
OREO asked us to create a Twitter campaign that gave fans “personalized” content… We weren’t sure what that meant, so we made horoscopes out of their way too many flavors.
Featured in Twitter’s Best of Tweets 2021.
HOW IT WORKS
When fans liked our tweet, we returned the favor by sending custom OREOscopes based on their Twitter behaviors.
OREOScopes
RESULTS
But wait, there’s more…
We made a banner celebrating OREO as the official “dunk” partner of March Madness.
CD: Jordi Martinez
AD: Scarlett Maestre