Marshmallow Fluff
They say Fluff is for children. We say Fluff is for the most independent adults out there.
PACKAGE REDESIGN
ORIGINAL
UPDATED
OOH
GROCERY STORE
END CAP
Sorry kids, the adults are going to need this one.
SPOTS
PERMISSION SLIPS
A few lucky folks will find special permission slips on jars, which let them get up to some fun (and break the rules a bit).
POP-UP BAR
Adults can visit a 21+ pop-up bar, where they can enjoy Marshmallow fluff cocktails, play in ball pits, jump on beds, and generally “misbehave.”
AD: Vail Prior